Principles

We advocate a principled approach to evaluating solutions and making design decisions. Throughout these guidelines we will show how the patterns and constructs described here are based on the following principles.

Principles

• Keep it simple (clean, efficient, uncluttered)
• Make it intuitive (discoverable and obvious)
• Inspire delight & innovate (wow factor!, motion design, micro interaction, modern & cool)
• Focus on users (work and task flows, contextual constraints)
• Establish clear visual hierarchy that maps to the underlying mental model
• Appropriate use of motion design
• Progressive disclosure
• Provide controls when and where you need them